From :-) to :-(
May 20, 2006
I comes as no surprise that AOL’s time has come and gone. Whatever reason there was to pay AOL a premium to see their ads and organize your online experience is clearly no longer compelling, if it ever was. It’s just too easy to get broadband Internet access and do your own thing.
Time Warner and AOL | From
to
| Economist.com
Once the darling of the internet, AOL is struggling to remain relevant
Although AOL is having some success in attracting people to its content, the unit is not making good enough use of its parent’s wide array of brands. People in Time Warner’s other divisions complain that AOL develops new sites on its own and ignores them: AOL Sports, for instance, makes no use of the powerful Sports Illustrated brand, and its new celebrity site, TMZ.com, does not use material from Time Inc’s People magazine and websites. Time Warner’s divisions are mostly developing digital strategies independently of AOL.
I wonder if maybe Yahoo! will be next, although they still seem to be riding pretty high.
Dave, fascinated by the ever-changing Net scene.
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